COURSE SYLLABUS
COURSE NUMBER: MRT 221
COURSE TITLE: MUSIC MANAGEMENT
DEPARTMENT: Communication Arts
CREDITS:
Lecture hours: 3
Laboratory hours: 0
Clinical hours: 0
Prerequisites: none
Co-requisites: none
COURSE DESCRIPTION: An
examination of the current requirements and business trends used both to record
music and market product in the industry. The perspective of the artist, as
well as the needs of the recording industry will be examined. Through lecture
and research, students will examine cost ratio, market analysis, job
responsibilities, and employment opportunities as producer, engineer and
artist.
Course Goals:
This course provides the student the opportunity to:
1. Develop a basic understanding of the contemporary music industry.
2. Understand the responsibilities of various positions within the music industry.
3. Develop skills necessary to perform business management functions in a recording studio.
4. Understand the rules, regulations and applicable laws pertaining to the publishing and distribution of mechanically reproduced musical performances.
Course Objectives:
Upon successful completion of this course, students will be able to:
As
directly related to Goal 1:
1.a. Compare and contrast the role of the music industry from the perspective of the artist, the recording industry executive and the music consumer
1.b. Explain the logical progression of a working relationship
between the artist and record company in the process of marketing, promotion
and distribution.
As
directly related to Goal 2:
2.a. Describe the pertinent duties of the artist, producer, engineer, manager, agent and A&R representative
2.b. Define and explain the role of the independent producer and independent record label in the effort to get music published and distributed.
As directly related to Goal 3:
3.a. Identify and explain various business functions of music management including market & audience research.
3.b. Demonstrate the effective planning and budgeting of a project including familiarity with worksheets and cost analysis.
3.c. Demonstrate a proficiency in the sequence of duties and responsibilities required to perform a complete project from concept to completion and distribution.
As directly related to Goal 4:
4.a. Define and explain the
various terms relating to legal aspects of music publishing including
copyright, registered trademark and mechanical rights.
4.b. Demonstrate knowledge of
the legal aspects pertaining to the music industry and necessary rules and
regulations of replication and distribution of copyrighted material
Sequence of Learning Topics
and Activities:
INDUSTRY OVERVIEW
RECORDING COMPANIES
INDEPENDENT LABELS
AGENTS/MANAGERS
COPYRIGHT REGULATIONS
PROFESSIONAL ORGANIZATIONS
MUSIC PUBLISHING AND WRITING
MUSIC INDUSTRY
Assessment and Grading:
The following are acceptable
assessment methods for this course:
Exams/Quizzes (essays, multiple-choice, short
answer, oral)
Homework Projects
In-Class
Presentations
In-Class Assignments
Lab Assignments
On-line testing
Written Assignments
Participation/Attendance
Volunteer or professional work in areas related to
course content
Group Projects/Activities
Term/Research Assignments
Reference, Resources and
Learning Materials:
Suggested Texts:
Geoffrey P. Hull
Scott McCormick The Musician’s Guide to the Web
Additional references
Brabek The Insider’s Guide to the Music Industry
Passman All You Need to Know About the Music Business
Whitsett The Dictionary of Music Business Terms
Krasilovsky & Shemel This Business of Music